Work
/ clancy
Website Build
8 Weeks
Marketing Strategy
6 weeks
Additional Projects
Branding
Website Build
Marketing Strategy
Additional Projects
Clancy, a leading UK utility contractor, partnered with New Era Marketing to develop a new marketing strategy and website. New Era Marketing delivered a new website with improved user experience, content management system, and related marketing projects. The new website reflects Clancy's high-quality work and focus on utilities. The project was delivered on time and on budget, enabling Clancy to attract future staff and fuel their expansion plans.
Founded in 1958, Clancy is one of the best-known utility contractors in the UK. Following a rebranding exercise, the company asked New Era Marketing to develop their future marketing strategy and content marketing strategy, and to produce a new website.
New Era Marketing used its 5-step approach to develop marketing and content-marketing strategies for Clancy. The new company website began with the initial user experience and user interface (UX/UI) design phase, followed by website content and design. The website includes a content management system for easy updating. Related marketing projects soon followed: photography, template designs for case studies, new vehicle livery, a new corporate brochure, and a corporate presentation.
The new Clancy website reflects the high-quality work Clancy performs on the UK’s utility network. It is easy to find customer success stories and the work they complete for companies, with their increased focus on traffic management and telecoms. The new website will enable Clancy to attract future staff to fuel future expansion. Their major water, power, telecoms and civil engineering projects will be delivered the Clancy way using ‘smarter, greener infrastructure.’
